Demand generation is an important part of any successful business-to-business (B2B) organization. It involves creating demand for a product or service, as well as capturing that demand to convert it into sales. In this blog, we will explore how businesses can use both demand creation and demand capture strategies to enhance their overall success in…
As businesses continue to embrace Account-Based Marketing (ABM), marketers must find new ways to measure success and drive meaningful results in the B2B industry. Account-based marketing is a powerful strategy for success in the B2B industry. To maximize your ABM game and drive meaningful results, it’s important to track key metrics regularly. The five key…
A sales pipeline is an essential tool for any business that wants to track customers in the purchasing process and boost efficiency. In this article, we will explore how a sales pipeline works and why it’s so important for businesses of all sizes. What Is A Sales Pipeline? A sales pipeline is a visual representation…
Intent lead distribution is one of the most powerful tools that can help businesses maximize their overall sales. In this article, we will explore how intent lead distribution works and what benefits it brings to companies operating within the B2B industry. What is Intent Lead Distribution? Intent lead distribution is an automated process used by…
