Demand generation is an important part of any business’s growth strategy. There are five key methods to increase demand generation: using intent data, content syndication leads, email marketing, content marketing, and performance marketing. Intent Data: It helps calculate customer needs by analyzing their behavior online. By tracking user browsing data, intent data allows businesses to…
Organizing webinars and event registrations can be incredibly beneficial to the B2B process. As a B2B business, the ability to reach more people is incredibly valuable, and it is much easier when done through webinars and event registrations. For starters, hosting webinars and events give B2B businesses the ability to reach a wider audience, with…
The Art Of Marketing Campaign Planning Planning a marketing campaign is a complex, timeintensive process that involves coordinating multiple individuals and teams in a tightly scripted effort. In addition, today’s typical marketing campaign is likely to involve more than a dozen essential tactics including an array of digital components. With so many different factors to…
How to Create Sales Plans that Maximize Revenue Potential With a purpose-built tool that merges territory and quota planning, you can approach planning as a science, not an art. Imagine carving out territories and quotas collaboratively, not in siloes, and reconciling top-down and bottom-up planning because you can do both in the same tool. And…
