Marketing Qualified Leads (MQL) are potential customers who have shown an interest in your product or service. However, they may not be ready to make a purchase yet and need some extra help from you before they become Sales Qualified Leads (SQL). In this article, we will explore strategies that can effectively convert MQLs into…
More than expected, US wholesale price inflation increased by 0.5% in September. Unexpectedly, high wholesale price growth in September was a sign of brewing inflationary pressures for the American economy. The Labor Department reported on Wednesday that the producer price index, which measures the costs for finished goods that producers pay, increased by 0.5% for…
In today’s competitive business environment, it is essential for companies operating in the B2B industry to have an effective sales pipeline. A well-managed sales pipeline can help businesses reap better results and increase their bottom line. In this article, we will explore some advantages that come with having a well-managed sales pipeline in the B2B…
As businesses continue to embrace Account-Based Marketing (ABM), marketers must find new ways to measure success and drive meaningful results in the B2B industry. Account-based marketing is a powerful strategy for success in the B2B industry. To maximize your ABM game and drive meaningful results, it’s important to track key metrics regularly. The five key…
