Unshared knowledge costs money Every job has its nuances. Every organization has its own customs and culture. Every employee, therefore, ends up with knowledge that no one else has. And that knowledge is not only rare but valuable. Call it “unique knowledge.” It consists of everything an employee gains through specialized training and insider learning….
An Optimizely guide for manufacturers and distributors Change. Transformation. Organizational shift. To those who have been in business for a long time, these concepts sound silly, and even dangerous. Why would you try to fix something that isn’t broken? Why try to incorporate something new when you’ve been doing okay without it for the last…
Why Do I Need A Marketing Plan? Failure to plan, as Benjamin Franklin once said, is planning to fail. While many people would rather be doing than planning, marketing is at its strongest when it’s structured. WHY? Think of it as your blueprint, the master document that aligns your marketing strategy with your business goals…
