An Optimizely guide for manufacturers and distributors
Change. Transformation. Organizational shift. To those who have been in business for a long time, these concepts sound silly, and even dangerous. Why would you try to fix something that isn’t broken? Why try to incorporate something new when you’ve been doing okay without it for the last century?
Without change, without transformation, companies get stagnant and even stuck in the past. To future-proof your business means incorporating new strategies and new technologies.
We know ecommerce isn’t an overnight thing. And to be honest, it’s more than just a little “shift”. In fact, ecommerce is a game changer. It’s a whole new way to think about business. It’s more than transformation. It’s a revolution.
